Weather impacts many aspects of cattle ranching. However, TV weather, weather web sites and smart phone-based weather apps only provide forecasts and conditions for a large region. This can result in inaccurate weather reports, as well as a time lag between the weather report and when the weather is actually experienced on the ranch. To best protect and manage their beef cattle, Solid rock Red Angus needs weather data specific to their exact location.
Solid Rock Red Angus installed an AcuRite Weather Environment System with Wind and Rain, which features the My AcuRite software and smartHUB. The system continually measures accumulated rainfall amounts, monitors current weather conditions, stores weather history data and forecasts future weather conditions. Their weather information is automatically uploaded, via My AcuRite, so the information can be viewed on the Pope’s computers, smart phone and tablets, anywhere on the property.
Pope said that the AcuRite system has helped them make better, more educated decisions when managing their livestock, and in turn helped them ensure higher cattle prices.
"Weather totally impacts our family business of raising cattle," Pope said. "We manage where the cattle are pastured…to best protect them from weather factors like wind, rain, snow, tornadoes and lightning. The amount of precipitation that we receive determines the growth of the grass which results on how many cattle we stock in our pastures."
Pope said the My AcuRite software is a vital feature as well.
"As ranchers, being able to check the weather on our phones is pivotal as we are constantly away from our desks and needing to know weather updates in a timely fashion," Pope said. "I also appreciate all of the data that is available on my Dashboard when I return to my desk in the evening. It allows us to prepare better as ranchers for the upcoming weather where we can make decisions about our production practices."
Pope added she would definitely recommend AcuRite to fellow ranchers and farmers.
"I would tell other ranchers that having the ability to access weather on location instantly really adds value to their cattle business," Pope said.
Being able to know what the weather is doing allows for better production decisions which provides for a better economical outcome.