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FOR IMMEDIATE RELEASE – January 4, 2017

AcuRite Announces the AcuRite® Atlas™ Family of Environmental Monitoring Solutions with UV Monitoring and Lightning Detection

The New AcuRite® Atlas™ and AcuRite® Atlas Elite™ Deliver Reliable, Intuitive Tools that Empower Consumers to Analyze Conditions, Better Understand Their Environments, and Ultimately Protect Their Families and Valuable Property

LAKE GENEVA, WI. – AcuRite, the leader in personal weather station technology, is pleased to announce the new AcuRite Atlas environmental monitoring solutions. The initial debut of the AcuRite Atlas family consists of three models of outdoor environmental monitoring solutions – the AcuRite Atlas 7, AcuRite Atlas 8, and AcuRite Atlas Elite.

Combined with the power of the recently-launched My AcuRite™ cloud-based software, these innovative systems offer powerful features designed to help people better understand outdoor conditions in their specific environment to make better, more educated decisions. Bringing forward all the weather monitoring features, reliability, and accuracy AcuRite customers have come to know and trust, the Atlas family will deliver even greater accuracy, plus new core capabilities for monitoring dangerous conditions related to UV Index, light intensity, and risks associated with lightning.

“Building on our history of delivering world-class personal weather stations, our new AcuRite Atlas and AcuRite Atlas Elite provide a more comprehensive picture of environmental conditions and the potential for hidden dangers in the areas people care about most,” said Jon Balicki, president & COO of Chaney Instrument Co, maker of AcuRite. “When combined with My AcuRite, these new products deliver the value our customers deserve and the tools they need to plan their day with confidence.”

My AcuRite Experience:

Launched in July of 2016, My AcuRite provides a sophisticated cloud-based platform through which customers can connect with their indoor and outdoor home environments using a smartphone, tablet, or computer. My AcuRite delivers detailed information from these new products in an intuitive and meaningful way that can help homeowners protect their family and household, allow small business owners to make better decisions involving their property and assets, and offer critical information to gardeners, outdoor enthusiasts, and more.

“We are answering the call from weather enthusiasts for greater precision and features while evolving our capabilities to address emerging concerns many consumers have about UV exposure and lightning risk,” said Larry Meadows, director of platform solutions., “With My AcuRite we are also connecting them to a robust platform that helps identify critical trends to better understand the impact conditions will have on their home and family.”

My AcuRite delivers:

  • Extremely reliable and accurate environmental readings, taken in your specific location
  • Intuitively presented information, offering the information required to make meaningful decisions when protecting the family, home and assets, planning outdoor activities, growing plants, and more
    • Early warning to keep children safe from lightning storms
    • Minimize risk of harmful exposure to solar rays
    • Maximize opportunity to grow healthy plants
    • Customize alerts to directly notify you of dangerous levels of UV radiation, approaching lightning, risk of mold growth, high winds, and more
  • Analyze historical patterns in environmental conditions to identify emerging trends
  • Share weather data with friends and family
  • Participate in weather communities such as the My AcuRite Neighborhood Network™

Atlas Models:

Atlas Elite

  • Advanced technology to track hyper-local weather conditions in real-time
    • Lightning detection, UV index/dose/intensity, rainfall, wind speed/direction, temperature, humidity, and barometric pressure
    • Professional-grade housing and instruments designed to optimize accuracy and precision
      • Separate wind anemometer and direction sensors with 30-feet of cable enable optimal placement
      • Powerful, solar-driven aspirating fan helps ensure reliable temperature readings, even when exposed to direct sunlight in extremely hot climates
      • Extra-large rain collector for superior accuracy
      • Robust design and high-grade components ensure durability
      • Replaceable components and battery banks designed for easy access
    • Tool-less installation and easy access to maintain critical components when necessary
    • Connects to the Internet via standard wireless network
    • Data shown on included digital display, and on mobile devices using My AcuRite platform
      • iPhone, iPad, Android phone and tablet, web browser

Atlas

  • Monitor current and historical trends, protect your family from risk, and more
    • Rainfall, wind speed/direction, temperature, humidity, barometric pressure, Lightning detection (optional), and UV index/dose/intensity (optional)
    • Upgraded housing and instruments optimized for convenient installation and accurate measurements
      • Optional detachable wind cup kit with 30-feet of cable enable optimal placement for accurate
      • Powerful, solar-driven aspirating fan helps ensure reliable temperature readings, even when exposed to direct sunlight in extremely hot climates
      • Compact, all-in-one design for effortless installation and setup
  • Connects to the Internet via standard wireless network
  • Data shown on included digital display, and on mobile devices using My AcuRite platform
    • iPhone, iPad, Android phone and tablet, web browser

AcuRite Atlas systems will be available later this year on AcuRite.com and Amazon.com. For more information about the Atlas family of environmental monitoring solutions, visit https://www.acurite.com/atlas-environmental-monitoring-solutions

The My AcuRite smartphone and tablet app will be available through the Apple App Store and Google Play.

Product samples, images and sell sheets are available upon request.

 

For additional information, contact: Brett Ratner, PR Manager Chaney Instrument Co. 965 Wells Street Lake Geneva, WI 53147 Phone: (877) 221-1252 Direct Line: (262) 249-7916 Fax: (262) 248-8707 Email: pr@acurite.com www.AcuRite.com www.facebook.com/acurite www.twitter.com/AcuRite

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