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Press Releases




AcuRite Introduces Portable, Household, Desktop & Specialty Weather Radios

Lake Geneva, WI March 23, 2012 – Natural disasters and life-threatening weather, like tornadoes, hurricanes, wildfires, earthquakes, flash floods, dust storms, and heat advisories, are regularly grabbing national headlines. Emergency preparedness has become more important than ever before. AcuRite is pleased to introduce an innovative line of Weather Alert Radios that sound a loud alarm when inclement weather is approaching, warning your household when it’s time to seek safety.

AcuRite Weather Alert Radios receive advisories, watches and warnings from the National Oceanic and Atmospheric Administration (NOAA). NOAA’s National Weather Radio (NWR) service is the most effective, technologically advanced and reliable means for US citizens to receive critical information before and during severe weather events. Since its inception 60 years ago, the NWR system has been credited with saving thousands of lives.

NOAA Weather Radio Engineer Ron DeWaters says that by combining an NOAA weather alert radio with a little research and an action plan, a family or individual can drastically increase its chances of surviving deadly weather.

“Being disaster-ready is more than just knowing what to do in case of a storm,” said DeWaters. “Reception of the NWR alerts requires a NOAA Weather Radio receiver, like AcuRite Weather Alert Radio, which is different than the standard AM/FM receivers most people have in their homes and automobiles. NOAA Weather Radio receivers provide early warning and increase lead-time to alert people of changes in the weather and emergencies in their area.”

All AcuRite Weather Alert Radios are NOAA-compatible, include S.A.M.E. technology and are portable. AcuRite radios feature backup battery-operation, so they are not susceptible to power outages. They do not rely on mobile networks, so they’re not impacted by cell phone tower signal fluctuations. S.A.M.E. technology allows the user to customize the radio to only relay alerts that are most relevant to their specific location.

Pricing and Availability: AcuRite Weather Alert Radios range from MSRP $39.99 for a handheld unit to MSRP $99.99 for a full weather station / radio combination. Available at mass retailers in the US and Canada, and online at www.AcuRite.com.

For more information and testimonials on NOAA and AcuRite Weather Alert Radio, please visit: http://www.acurite.com/emergency-weather-alert-noaa-radio.


AcuRiteis owned by the Chaney Instrument Co., a leader in time, temperature and personal weather reporting and forecasting instruments, since 1943. AcuRite products are known for ease of use and delivering accurate, reliable information, allowing you to plan your day with confidence. Chaney Instrument Co. is a family-owned business based in idyllic Lake Geneva, Wisconsin. 


MEDIA CONTACT: pr@acurite.com